Tricia Burke McKenna
Tricia McKenna has more than ten years public relations experience, creating and executing PR programs for clients of all industry and size. At Louder Than Words, Tricia guides PR strategy and “works the phones” daily to secure placements in top consumer and business press. Her experience includes media and analyst relations, copy writing, awards, speaking placements, and speechwriting.
A specialist in media relations, Tricia’s recent placements include features in the Wall Street Journal, New York Times, Boston Globe, Reuters and Forbes radio. Prior to joining Louder Than Words, Tricia was a Senior Account Executive at Corporate Ink Public Relations, one of Boston’s top boutique agencies. At Corporate Ink she was charged with helping young companies build and flourish in new markets, including those in the service and technology sectors.
Tricia began her career at Project Bread / The Walk for Hunger, fueling contributions for Massachusetts’ largest single-day fundraiser to alleviate hunger. She currently volunteers at Boston College’s Neighborhood Community Center. Tricia holds a Bachelor of Arts in English from Boston College.
Crystal Noble
Crystal Noble has more than six years public relations experience, promoting and raising awareness for clients in the corporate and nonprofit sectors. At Louder Than Words, Crystal manages the strategic direction and day-to-day activities for multiple client accounts. Her areas of expertise include media strategy, copy writing (editorial and promotional), awards submissions and speaking placements.
Crystal has forged strong media relationships with national and regional news organizations alike, with recent client coverage appearing in The New York Times, USA Today, NPR, Bloomberg News, and The Boston Globe. She also has established relationships with many trade outlets (print and online) for the philanthropy, nonprofit, sustainability, and marketing sectors.
Prior to joining the Louder Than Words team in 2006, Crystal managed pubic relations, marketing, and fundraising efforts at Casa Myrna Vazquez, New England’s foremost provider of shelter and services to victims of domestic violence. While there, she promoted the organization’s programs, services, and events and helped raise millions of dollars in the process.
Crystal began her career in public relations at Kortenhaus Communications, working with a variety of consumer, hospitality, financial, and educational institutions. She holds a Bachelor of Arts in Communications from Simmons College in Boston
Michele Saltzberg Fox
Michele Fox joins Louder Than Words with more than nine years public relations experience. She has executed and participated in campaigns to support sales efforts, issue awareness and national product launches with both early-stage companies and established public corporations. At Louder Than Words Michele manages the strategic direction and day-to-day activities for multiple client accounts.
Prior to joining the agency, Michele worked at Schwartz Communications, most recently as an account supervisor within the agency's healthcare practice. During her tenure, Michele secured strategic stories in key media outlets include BusinessWeek, Redbook Magazine, The Oprah Winfrey Show, NBC Nightly News, the CBS Early Show as well as network affiliates nationwide.
While at Schwartz, Michele worked with nonprofit organizations including Surfaid International, which a humanitarian organization improving the health and wellbeing of people living in remote areas connected through surfing; and Disabled Sports U.S.A., which provides individuals with disabilities the opportunity to gain confidence through sports.
Michele began her career as a public relations coordinator at the Official All Star Cafe in New York City where she assisted with the development and execution of publicity driven events with celebrities, professional athletes and industry executives. She also worked in the publicity department at Warner Brothers Records. Michele holds a B.S. in Public Relations from Boston University's College of Communication.
Justin Ordman
Justin Ordman joins Louder Than Words with a strong track record in marketing and public relations. Most recently, he served as Marketing and Editorial Specialist for Ciclismo Classico, a boutique European bicycle tour operator, where he wrote a bi-weekly newsletter and blog, developed and managed all strategic social media, planned and executed events, and managed award submissions. On the side, Justin helped to promote healthy living through cycling and assisted with events to raise awareness for bicycle safety in Boston.
Justin began his career in the Corporate Communications department at the Boston-based PR Agency, Schneider Associates, where he was actively involved in media relations. His client coverage appeared in CNNMoney, The Boston Globe, The Boston Herald, and USAToday. He holds a B.S. in Public Relations from Boston University’s College of Communication.
